{"version":"https://jsonfeed.org/version/1","title":"Reach Content Marketing","home_page_url":"https://reachcontentmarketing.com","description":"Reach Content Marketing","author":{"name":"Reach Content Marketing"},"items":[{"id":"build-authority-by-mastering-video-interviews-in-the-ai-era","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/cc62af93-545f-4198-b91d-cea4b6a05f9f/Gemini_Generated_Image_811sx2811sx2811s.png\"/><p>Successful B2B content marketers understand compelling assets come in many formats: blogs, webinars, research reports and podcasts. However, video remains a cornerstone of engagement. The rise of AI has transformed video...</p>","url":"https://reachcontentmarketing.com/blogs/f/build-authority-by-mastering-video-interviews-in-the-ai-era","title":"Build authority by mastering video interviews in the AI era","date_modified":"2026-03-24T15:15:21Z"},{"id":"overcome-b2b-content-decay-by-adhering-to-the-4-rs","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/cc62af93-545f-4198-b91d-cea4b6a05f9f/Content%20refersh%20graphic-7d74902.png\"/><p>Keeping up with growing B2B content needs is challenging enough for marketers short on resources. But how can they also prevent high-performing existing assets from suffering from content decay and losing their organic s...</p>","url":"https://reachcontentmarketing.com/blogs/f/overcome-b2b-content-decay-by-adhering-to-the-4-rs","title":"Overcome B2B content decay by adhering to the 4 Rs","date_modified":"2026-03-13T14:21:22Z"},{"id":"maximizing-playbook-impact-3-strategies-to-sustain-content-value","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/cc62af93-545f-4198-b91d-cea4b6a05f9f/playbook%20graphic.jpg\"/><p>Developing a compelling playbook or e-book for your products and services is an effective and sustainable way to influence prospects at every stage of the buying journey. These foundational assets educate readers, reinfo...</p>","url":"https://reachcontentmarketing.com/blogs/f/maximizing-playbook-impact-3-strategies-to-sustain-content-value","title":"Maximizing playbook impact: 3 strategies to sustain content value","date_modified":"2026-03-05T16:29:49Z"},{"id":"5-ways-to-embrace-a-journalistic-approach-to-thought-leadership","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/cc62af93-545f-4198-b91d-cea4b6a05f9f/journalistic%20artworkl.png\"/><p>Ever wonder why a seemingly great piece of thought leadership isn’t performing as expected or fails to convert readers? One of the biggest mistakes marketers make is adhering to a sales-first mentality. Even though your ...</p>","url":"https://reachcontentmarketing.com/blogs/f/5-ways-to-embrace-a-journalistic-approach-to-thought-leadership","title":"5 ways to embrace a journalistic approach to thought leadership","date_modified":"2026-02-26T15:30:38Z"},{"id":"the-hidden-costs-of-unrefined-ai-slop","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/cc62af93-545f-4198-b91d-cea4b6a05f9f/robot%20hand1.jpg\"/><p>We have all encountered it: AI-generated content that looks like it took effort to create but actually required minimal heavy lifting. Like a fast-food meal, it is quickly consumed and just as quickly forgotten—hardly th...</p>","url":"https://reachcontentmarketing.com/blogs/f/the-hidden-costs-of-unrefined-ai-slop","title":"The hidden costs of unrefined AI slop","date_modified":"2026-02-20T13:55:22Z"},{"id":"beyond-clicks-how-to-rethink-content-roi","html_content":"<img src=\"https://img1.wsimg.com/isteam/stock/4780\"/><p>While high-quality thought leadership is essential for brand authority, the inability to credit a whitepaper or a blog post directly to conversions often leads to budget friction. To move from a cost-center mindset to a ...</p>","url":"https://reachcontentmarketing.com/blogs/f/beyond-clicks-how-to-rethink-content-roi","title":"Beyond clicks: how to rethink content ROI","date_modified":"2026-02-20T13:46:32Z"}]}